IBOTTA

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SOCIAL MEDIA:

GAMES GIVEAWAY

The Ibotta Games Giveaway was a 2021 winter sweepstakes hosted on Instagram. Each day, Ibotta would post a new product for the chance to win. Presenting partners products in the Ibotta brand while elevating the winter games theme, (and ensuring our audience felt included) was the challenge to solve for.

I opted for winter woodland creatures to appeal to our broader audience; the tone also felt more playful than choosing human characters. Choosing animals instead of people solved for any potential audience members not feeling represented.

To elevate the seasonal name, I chose to have the animals engage in winter sports. This choice also provided more depth and personality in the social media carousel, as the animals can interact with the Ibotta partner's products.

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