Show Up for What

A Get Out the Vote Initiative

About the Program
Show Up For What was a national Get Out the Vote campaign designed to engage and activate over 41 million newly eligible Gen Z voters ahead of the 2024 U.S. election. The initiative aimed to position civic participation as both empowering and culturally relevant to equip young people with the identity, tools, and confidence to vote for the issues they care about. 
Through a bold, youth-centered design system, the campaign reframed voter turnout as a form of self-expression and community power, using accessible design, storytelling, and digital engagement to drive registration and action.
Three stylized, open mouths in varying sizes, digitally colored with a gradient of vibrant purples, blues, and pinks. The mouths appear to be shouting or speaking, symbolizing expression, voice, or protest.
Creative Scope
• Collaborate with program strategists and marketing leads to build a cohesive and scalable visual system aligned with youth mobilization goals 
• Lead the visual identity development for the campaign, including logo design, typography, color system, and imagery treatment
• Design digital and print collateral to support voter education and turnout including pledge-to-vote cards, election scorecards, and voting plan tools
• Create a suite of educational and informational social media assets to simplify the voting process and amplify election news for first-time voters
• Develop campaign-branded merchandise to build awareness and community connection around the initiative including bucket hats, acrylic pins, sticker sheets, and tote bags
The primary Show Up For What logo was inspired by the shape of a paper voting ballot, with hand-drawn star icons to reflect the personal and varied ways young people engage with democracy. The color palette uses a purple gradient — a visual nod to the red-and-blue political spectrum — while intentionally avoiding partisanship. Colors were pulled from DoSomething’s brand palette to ground the campaign in its broader identity.
A graphic with bold white text on a black background that reads “SHOW UP FOR WHAT.” The words are accented with three colorful stars (teal, purple, and orange) and a rainbow gradient underline beneath the word “WHAT,” suggesting themes of civic engagement, inclusion, or identity.
Animated logo system showing the phrase “Show Up For What” evolving into cause-specific versions such as “Show Up for Mental Health.” Each version features bold white text on a black background, colorful stars, and a rainbow gradient underline. The rotating slides highlight different social justice causes including voting rights, mental health, reproductive rights, climate justice, and living wages — visually reinforcing adaptable advocacy and inclusive activism.
To support campaign flexibility, the logo system was designed to adapt across issue areas like mental health, voting rights, and climate. Each lockup maintains core elements while allowing for custom cause extensions to ensure the brand could grow alongside youth advocacy priorities.
Branded toolkits, pledge cards, social templates, and campaign swag supported over 80 youth-led voter registration drives — helping young people take civic action in their communities.
A rotating gif of Show Up for What campaign themed resources and merch. Items included a printed voting plan worksheet, an election scorecard, a colorful cause-centered sticker sheet, a tote bag, and a tie-dye bucket hat.
A fast-turnaround social media graphic with a bold headline reading “Biden Drops Out.” It features photos of President Joe Biden and Vice President Kamala Harris. Text explains that Biden’s decision not to seek a second term is a rare move for a sitting president and positions Harris as the leading Democratic candidate, potentially making her the first female president. The layout uses bright gradients and color-coded highlight boxes to emphasize key points. Designed for rapid deployment, the asset balances clarity, accuracy, and consistency for timely news sharing.
Designed for fast-turnaround deployment, these assets were built to be edited and finalized collaboratively in real time, balancing clarity, accuracy, and visual consistency under rapid production cycles.
Social graphics educated young audiences on voting topics ahead of the 2024 election including information on ballot initiatives, local elections, and national processes.
A colorful educational graphic titled “What Are Delegates?” explains the role of delegates in a political party’s presidential nominating convention. Text defines delegates as individuals who help choose presidential nominees, noting that candidates need a majority of delegate votes to win. Callout boxes highlight that Republicans have 2,429 delegates, while Democrats have around 3,900 for the first ballot and more than 4,600 for subsequent rounds. The design includes an illustration of the White House and a microphone. Created as part of a social media series aimed at educating young voters ahead of the 2024 election.
Program Results
With youth turnout expected to shape the 2024 election, Show Up For What focused on converting civic interest into informed action through clear design and scalable materials.
• 4,500+ young people engaged through Show Up For What programming
• 80+ voter registration drives supported by branded resources, templates, and educational tools
The campaign fostered a sense of civic agency among first-time voters, helping young people see their voice not only as impactful at the ballot box, but essential to the future of their communities. The design system helped bring clarity and excitement to a complex civic process — making voting feel both personal and accessible.
This case study reflects creative and visual direction only. All programmatic strategy, marketing implementation, partnerships, and youth engagement efforts were the result of collaboration across DoSomething’s Communications, Marketing, and Programs teams.

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