Camp Reboot

A Virtual Mental Health Program

Illustrated graphic for DoSomething’s “Camp Reboot” campaign featuring a bright orange felt pennant with white block letters reading "Camp Reboot." Surrounded by doodles of a handshake, a smiling face with a blooming heart, nature elements like leaves and flowers, and creative tools like a paintbrush and pencil, the design evokes a sense of renewal, creativity, and community.
About the Program
Camp Reboot was a year-long virtual mental health program designed to equip young people with tools for self-care, peer support, and community impact. The program initiative aimed to reduce stigma, foster resilience, and empower youth to lead mental health conversations in their own communities.

The initiative combined digital storytelling, peer-driven education, and resource access to meet Gen Z where they are and support sustained, action-oriented engagement through a series of interactive campaigns: MindCraft, Certified Bestie, and the EMBER Collective. Each phase of Camp Reboot was designed to meet youth where they were — creatively, emotionally, and socially.
Campaign graphic for “Mind Craft,” a self-care-through-creativity initiative under DoSomething’s Camp Reboot. The image features bold, cut-paper style text reading “MIND CRAFT” on a textured white and red background, with doodles of a peaceful face, leaves, a daisy, a pencil, and a paintbrush, visually emphasizing mindfulness and creative expression.

Campaign logo and expression for a self-care-through-creativity initiative under Camp Reboot.

Mind Craft invited young people to show how they use their craft including art, dance, and music as a creative outlet to relieve stress and anxiety.
Promotional graphic for “Certified Bestie,” a mental health campaign by DoSomething.org. The image features bold white text on an orange background, reading “CERTIFIED BESTIE,” with doodles, daisies, and polaroid-style photos of diverse young people connecting and comforting each other—symbolizing peer support, mental health awareness, and emotional care.

Visual identity and collateral for a campaign that empowered young people to support the mental health of their peers through evidence-based training.

Certified Bestie equipped young people to be mental health upstanders or first responders for themselves and their peers through a partnership with Wellness Education Lab. By completing evidence-based training, young people became certified with skills to support their friends with a mental health problem or crisis until professional help is available.
Illustration-based campaign graphic for The E.M.B.E.R. Collective, a youth mental health program by DoSomething.org. Set against a bright orange background, the visual features the program name in bold white lettering above a central flame character with a heart, surrounded by three smiling embers. Subtext reads “Empathy, Mindfulness, & Building Emotional Resilience,” reinforcing the initiative’s emphasis on emotional wellness and peer leadership.

Branding and event design for a six-month community program supporting youth leaders in developing local mental health solutions through mentorship, coaching, and collective action.

The EMBER Collective brought 19 young people together who were leading initiatives to address mental health issues in their community into a community of practice.
A collage of candid photos featuring young people supporting one another—hugging, walking together, and sitting in conversation—set against a textured orange background with illustrated doodles like a handshake, checkmarks, and daisies. Part of a visual system developed to unify a year-long mental health campaign under DoSomething.org.
Creative Scope
• Develop a cohesive visual system to unify three campaign tracks under a single year-long mental health initiative
• Adapt the campaign for phased rollouts and evolving participant engagement, ensuring continuity across education, self-expression, and leadership development tracks
• Balance sensitivity around mental health themes with engaging, peer-empowering design strategies for Gen Z & Gen Alpha audiences
• Design web, social, and downloadable assets for each program phase (MindCraft, Certified Bestie, and the EMBER Collective) while preserving campaign-specific tone and audience relevance
• Supported ongoing engagement through asset kits and scalable design templates that prioritized accessibility and community ownership
Promotional graphic for DoSomething's Camp Reboot, featuring the campaign's orange pennant logo, a sketched illustration of a smiling face with leaves and a heart emerging from its head, and a badge reading "Anthem Award 2024 Winner." The image also includes a brush, leaves, and a text excerpt outlining the campaign’s mental health initiative for young people.

Camp Reboot received a 2024 Anthem Award for its impact-driven mental health campaign, combining art direction, illustration, and storytelling to support youth wellness through peer-to-peer programming.

Program Results
• Engaged over 100,000 youth members
• Over 30,000 participants took action through the MindCraft and Certified Bestie campaigns
• 2,000+ original MindCraft creations were submitted
• More than 3,000 hours of certified mental health training completed through Certified Bestie in partnership with the Wellness Education Lab
• 7,000+ certificates issued to members trained as peer mental health supporters
🏆 Winner of a 2024 Silver Anthem Award for Health: Partnership or Collaboration, recognizing the collective impact of Camp Reboot 
This case study reflects creative and visual direction only. All programmatic strategy, marketing implementation, partnerships, and youth engagement efforts were the result of collaboration across DoSomething’s Communications, Marketing, and Programs teams.

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